SEO Specialist / Growth Analyst

You bridge marketing goals and engineering reality: prioritized backlogs, clear acceptance criteria for fixes, and reporting that ties visibility to leads or revenue where data allows.

You may support multiple accounts; strong written English and stakeholder communication are essential. We do not sell guaranteed rankings — we sell accountable execution.

Key responsibilities

• Run technical SEO audits: crawlability, indexation, canonicals, redirects, XML sitemaps, robots.txt, and log analysis where available.
• Monitor Google Search Console (and Bing Webmaster) for coverage, enhancements, manual actions, and query/page performance.
• Define and validate structured data (JSON-LD) opportunities; coordinate implementation with developers and verify in rich-result testing tools.
• Drive on-page optimisation: title/meta patterns, heading structure, internal linking, content gap analysis, and cannibalisation checks.
• Produce keyword clusters, content briefs, and editorial calendars aligned to funnel stages and client capacity.
• Support Core Web Vitals and page experience improvements with concrete tickets for engineering (LCP, INP, CLS).
• Build dashboards and monthly/quarterly reports: visibility, traffic quality, conversions, and narrative for executives.
• Stay current with search engine documentation and major algorithm updates; communicate impact without alarmism.
• Coordinate with paid media and social on shared landing pages, tracking, and messaging consistency.
• Maintain audit trails, change logs, and recommendations prioritised by impact/effort for each client.

Requirements & qualifications

• 2+ years hands-on SEO for commercial websites (in-house or agency).
• Strong grasp of how search engines crawl, render, and index modern sites.
• Experience with Search Console, Analytics (GA4), and at least one crawl tool (Screaming Frog, Sitebulb, or similar).
• Ability to write clear specs for developers and QA acceptance criteria.
• Excellent English: slide decks, email updates, and workshop facilitation when needed.
• Ethical, guidelines-aligned approach — no manipulative or risky tactics.

Nice to have

• International/hreflang programmes, large e-commerce or programmatic SEO.
• SQL, BigQuery, or Looker Studio for advanced reporting.
• JavaScript rendering issues, edge SEO, or headless/composable stacks.

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