SEO & SMO Specialist

You bridge organic search and social channels — ensuring profiles, posts, and site content reinforce each other. You work with content creators, designers, and developers on implementation.

We focus on accountable execution and ethical growth — not guaranteed rankings or vanity metrics alone.

Key responsibilities

• Run technical and on-page SEO audits; prioritise fixes with clear developer-ready tickets.
• Manage Google Search Console and Bing Webmaster: coverage, enhancements, and performance reporting.
• Develop organic social strategies: content pillars, posting cadence, hashtags, and community guidelines per brand.
• Optimise social profiles, bios, link-in-bio flows, and cross-linking with key site pages.
• Create keyword clusters and content briefs aligned to search intent and social shareability.
• Coordinate structured data, meta templates, and internal linking with the web team.
• Track rankings, impressions, engagement, and referral traffic; report trends with recommended actions.
• Support Core Web Vitals and page experience improvements with engineering.
• Stay current on algorithm and platform updates; communicate impact without alarmism.
• Maintain change logs and recommendation backlogs per client with impact/effort prioritisation.

Requirements & qualifications

• 2+ years combined SEO and organic social media experience for commercial brands.
• Search Console, Analytics (GA4), and at least one crawl tool (Screaming Frog, Sitebulb, or similar).
• Experience growing LinkedIn, Instagram, Facebook, or YouTube organically (platform depth in at least one).
• Ability to write specs for developers and acceptance criteria for QA.
• Excellent English for reports, briefs, and client updates.
• Ethical, guidelines-aligned approach — no manipulative or risky tactics.

Nice to have

• Paid social collaboration experience (hand-off to media team).
• International/hreflang or multi-location brands.
• Short-form video SEO (YouTube, Reels) and social listening tools.

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