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McFly World

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Development

Database changes without taking the site offline

Expand-contract migrations, feature flags, and backfills — patterns we use when traffic cannot pause for maintenance windows.

Published

The expand-contract pattern

Add new tables or nullable columns first, deploy application code that writes to both old and new paths, backfill data, then switch reads, and only then remove legacy fields. Each step is deployable on its own.

Long-running backfills

Chunk work in batches with rate limits so you do not starve production traffic. Track progress and make jobs resumable after failure.

Feature flags

Ship code dark, enable gradually for internal testers, then a percentage of users. Flags should have owners and retirement dates so you do not accumulate dead branches.

Operational checks

Monitor error rates, queue depth, and database load during deploy windows. Automate smoke tests on critical flows immediately after release.

Using this internally

Turn notes into a vendor brief

If you are preparing an RFP or comparing agencies, send us what you liked (or disagreed with) in this article — it helps us respond with assumptions, risks, and a milestone plan instead of generic slides.

McFly World

Want this thinking on your roadmap?

We publish short articles to match how we scope work — if your team needs hands-on delivery, start with a brief and we will reply with next steps.