One brand, many markets
Decide whether each location earns its own landing experience or whether you consolidate into regional hubs. The right answer depends on service delivery, staffing, and how people search in your category.
Google Business Profile discipline
Keep categories accurate, hours updated, and photos fresh. Respond to reviews with specifics — templated replies signal neglect.
Landing page depth
Thin duplicate city pages harm trust. Include local proof, FAQs, maps, and structured data that matches what is on the page — not generic paragraphs with swapped city names.
Citations and NAP consistency
Name, address, and phone should match authoritative sources. Document the canonical format and audit directories after rebrands or relocations.
Measurement
Track calls, form fills, and direction requests by location. Feed those signals back to operations so underperforming branches get support, not just more ads.